Outdoor advertising is a powerful and cost-effective way to reach Icelandic consumers on the move in the capital area. More often than not, people choose the same routes every day and according to research, consumers are more likely to choose brands they have repeatedly been exposed to. Therefore, a campaign spread over the entire capital area gives advertisers an opportunity to achieve great reach and frequency in a short period of time.
REACH PEOPLE ON THE MOVE
TAILOR-MADE
Billboard and Buzz can be easily tailored to your exact needs. If your goal is to establish your brand, high frequency over a long period of time is the most important thing. Short-term campaigns call for different strategies, designed to motivate consumers to act fast. No matter what your goals are, we will help you reach them.
BENEFITS OF OUTDOOR ADVERTISING
- Great reach and frequency
- “Enlarges” the brand
- Consumers are more likely to choose brands they have repeatedly been exposed to
BENEFITS OF DIGITAL SCREENS
- Eco-friendly
- Flexible
- Eye-catching
- Strong visual effect
DIGITAL FLEXIBILITY
Most of our billboards are digital screens, which are eco-friendly, but also give advertisers more flexibility and better results. Older ads can be replaced quickly and last-minute changes are always possible. Screens can also be linked together, which gives advertisers an opportunity to run ads simultaneously on all screens. All our screens are equipped with automatic brightness control, which adjusts the brightness to the amount of daylight at any given moment.
Did you know that...?
“… 15% more consumers click on mobile ads if outdoor media is part of the campaign”
“… one of the main benefits of LED screens is how easy it is to measure and adjust campaigns”
“… half of american consumers use search engines to find a brand after seeing an ad on outdoor media”
“… outdoor media catches the viewers' attentions for longer than most other media”
BILLBOARD IS AN ECO-FRIENDLY COMPANY
Digital screens are an eco-friendly option when it comes to advertising. They are powered by renewable energy and reduce the need for printing. However, when printing is necessary, we use recycled paper whenever possible and make sure that paper is disposed according to regulation.
LET'S GET IN TOUCH
Please supply us with your contact information and we will get back to you right away.